Professional Experience
Senior Marketing Manager, Events/ Arizent
October 2022 – Present
Arizent, formerly known as SourceMedia, is a B2B digital media company. The company's leading financial services brands include American Banker, The Bond Buyer, Financial Planning, Accounting Today and National Mortgage News, as well as professional services brands, like Accounting Today, Employee Benefit News and Digital Insurance.
I have successfully marketed conferences with 1000+ attendees, generating approximately $9 million in annual revenue. These events met and exceeded revenue targets, showcasing my ability to drive profitable campaigns.
Implement comprehensive marketing plans to effectively promote industry events across several Arizent brands including American Banker and Employee Benefit News, producing over $9 million annually.
Develop full-funnel marketing strategies for campaigns utilizing email, SEO/SEM, paid media, organic social media and video marketing.
Analyze campaign data across all channels: conversion/retention rates as well as audience acquisition, recommending optimization tactics to increase conversions.
Oversee paid media annual budgets of $150,000+ and collaborate on creative asset concepts and content.
Provide guidance and mentorship to junior team members, helping them execute tactical initiatives.
Establish and maintain partner relationships through barter agreements, ensuring timely delivery of all agreed-upon deliverables.
Maintain consistent messaging across campaigns to successfully convey value propositions.
Leverage insights to establish audience targets and create personas for key segments.
Director of Marketing/ The Law Offices of Michael S. Lamonsoff
June 2022 – September 2022
As Marketing Director, I was in charge of the content marketing strategy for the personal injury law firm. I controlled the annual marketing budget of 1.7 million and worked closely with the teams at iHeart Media and WQHT-FM Hot 97 to create compelling 60-second radio commercials. I also managed our organic and paid social media, sent monthly email campaigns, managed partner relationships which included contract negotiations, and owned the lead management process.
Marketing Director/ Queen City Coffee Roasters
October 2021 – April 2022
As Marketing Director at a small coffee company, I led the development, management, and execution of QCCR’s overall marketing strategy. This included managing social media, email marketing, in-person events, web content, and print collateral. I also oversaw the lead generation program and worked closely with Sales to build new wholesale partnerships. In addition, I collaborated with local influencers and videographers to create compelling video content.
Special Accomplishments:
Improved average social engagement rate by 24% by interacting with followers and responding to user-generated content.
Managed the social media calendar and grew Instagram reach from 700 to 3,200 by regularly publishing educational/entertaining posts, videos and REELS.
Created customer-centric awareness and nurture email campaigns which increased the average email open rate from 30% to 45% and boosted the email subscriber list by 30%.
Marketing Contractor/ L.A.M.S
February 2019 – October 2021
This is the part of my journey where I ventured into working for myself. I moved to California to write a non-fiction book and sustained myself by freelancing. During this time, I provided marketing consulting services to clients in the apparel, tattoo, and real estate industries. I created and implemented detailed custom marketing plans for clients and crafted engaging copy for their websites and social channels.
Marketing Manager/ Practising Law Institute (PLI)
June 2015 – February 2019
As Marketing Manager at a nonprofit organization that serves the legal community with live and on-demand continuing legal education, my core responsibility was to manage the full campaign process from start to finish for PLI programs, publications, and online research database. There, I learned the importance of building strong relationships with cross-functional teams to develop approaches that met company business goals.
Special Accomplishments:
Produced over $14 million in revenue for Intellectual Property and Patent programs.
Pioneered creative digital content such as promotional videos featured on PLI's YouTube channel, interviewed industry experts, and worked closely with Design and Production.
Marketing Database Specialist/ Practising Law Institute (PLI)
May 2014 – June 2015
As the Lead Specialist, I supervised a team of five, including two database analysts and three interns. Together, we managed the overall data integrity and growth for PLI's CRM with over 1.5 million leads and contacts. We improved the email deliverability rate to 98% by implementing data hygiene.
Special Accomplishments:
Improved the email deliverability rate to 98%, achieved by implementing data hygiene and maintenance tools.
Marketing Support Representative/ LabVantage Solutions, Inc
August 2012 – April 2014
LabVantage Solutions is the leading global laboratory informatics provider. As a Marketing Rep, I learned the importance of understanding industry trends and receiving customer feedback to improve our products and services.
Sales and Marketing Manager/ OMG Rnace
March 2011 – August 2012
At Rnace, I identified marketing opportunities by defining our target market, doing consumer research, implementing advertising, and studying our competitor's strengths and weaknesses.
Marketing Coordinator/ McGraw-Hill Companies
June 2010 – December 2010
As one of the "big three" educational publishers, McGraw-Hill introduced me to the corporate world. I was in charge of supporting the Marketing team with developing and promoting new and existing health and fitness higher education books and ebooks. I also hosted webinars to introduce professors to McGraw-Hill Connect. This position provided me with great public speaking opportunities that later became valuable in my career.
Education
Rutgers University
Bachelor of Arts (B.A.), Journalism and Mass Media Studies
Union County College
Associate of Arts (AA), Communications
UCLA Extension
Creative Writing
Licenses & Certifications
Duke University Continuing Studies
Digital Media and Marketing Certificate Program